Post by account_disabled on Mar 14, 2024 6:14:30 GMT
We have often said to ourselves how important it is to keep up with current trends, in order to offer something that always meets the needs of our consumers. This is why we want to bring you the example of Thomson's digital strategy, which is an excellent demonstration of the fact that, to date, implementing a winning one is a fundamental step that all companies of a certain caliber are now following to improve their ROI. Thomson , an industrial group in the tourism sector, born in Germany and creator of the well-known Tui brand, is trying to increasingly become a global brand, capable of satisfying the needs of an increasingly global consumer.
Their digital strategy is the demonstration of how it is necessary Find Your Phone Number to implement a technological switch in order to then present themselves as a global brand that responds to the needs of modern consumers. Thomson's digital strategy: from brochures to augmented reality. Thomson's digital strategy is based on the choice to almost completely eliminate the now old and outdated brochures, replacing them with an unprecedented preview of the holiday, possible thanks to augmented reality . By playing on the strong brand awareness that the brand now enjoys, the company has understood that it can and must enhance it in order to convey something new and keep up with the continuous changes that the market is undergoing.
The desire is to, once again, put the consumer at the center of attention, and to do so Thomson's digital strategy involves modifying the in-store experience through virtual reality. To do this, the company is keeping an eye on Oculus Rift and Google Cardboard, the most advanced technologies regarding these topics. The decision to completely replace brochures obviously comes from the incredible numbers coming from their use: 4.7 million brochures currently printed every year in 58 different countries.
Their digital strategy is the demonstration of how it is necessary Find Your Phone Number to implement a technological switch in order to then present themselves as a global brand that responds to the needs of modern consumers. Thomson's digital strategy: from brochures to augmented reality. Thomson's digital strategy is based on the choice to almost completely eliminate the now old and outdated brochures, replacing them with an unprecedented preview of the holiday, possible thanks to augmented reality . By playing on the strong brand awareness that the brand now enjoys, the company has understood that it can and must enhance it in order to convey something new and keep up with the continuous changes that the market is undergoing.
The desire is to, once again, put the consumer at the center of attention, and to do so Thomson's digital strategy involves modifying the in-store experience through virtual reality. To do this, the company is keeping an eye on Oculus Rift and Google Cardboard, the most advanced technologies regarding these topics. The decision to completely replace brochures obviously comes from the incredible numbers coming from their use: 4.7 million brochures currently printed every year in 58 different countries.