Post by account_disabled on Nov 25, 2023 6:18:13 GMT
In the case of operational internet marketing goals, we are most often talking about daily control of indicators. On the other hand, strategic goals most often have a multiyear time horizon. At the same time, strategic goals are the most general in nature and are often based on data that is updated much less frequently than internet marketing measures. Hence, they are often analyzed e.g. quarterly, semiannually or annually. Between them there are tactical goals, which collectively concern larger initiatives or projects and aggregate the implementation of many operational goals that bring us closer to achieving strategic goals.
Therefore, the effectiveness of our activities at this level is measured and controlled at a frequency lower than for operational purposes, but at a higher frequency than for strategic purposes, e.g. every two weeks or every month. Let's use the example of a manufacturer Email Marketing List of face creams, which has set its strategic goal to become a leader in one of the markets. The strategic analysis shows that the current leader has a share in this market, while our manufacturer currently has an share in it. Assuming annual sales growth of , it should take less than years to achieve the leader's share. Every six months, the management board receives current market share analyzes that help assess progress in achieving this strategic goal.
At the tactical level, achieving annual sales growth requires investing in the brand and intensifying sales activities. With this assumption in mind, an annual marketing plan was created, which includes both reach and effectiveness marketing campaigns for the new formula face cream. Sales data from campaigns vary depending on the number of holidays, commercial days and holidays and are analyzed every two weeks. At the same time, teams conducting individual activities within the campaign monitor daily their results of operational goals.
Therefore, the effectiveness of our activities at this level is measured and controlled at a frequency lower than for operational purposes, but at a higher frequency than for strategic purposes, e.g. every two weeks or every month. Let's use the example of a manufacturer Email Marketing List of face creams, which has set its strategic goal to become a leader in one of the markets. The strategic analysis shows that the current leader has a share in this market, while our manufacturer currently has an share in it. Assuming annual sales growth of , it should take less than years to achieve the leader's share. Every six months, the management board receives current market share analyzes that help assess progress in achieving this strategic goal.
At the tactical level, achieving annual sales growth requires investing in the brand and intensifying sales activities. With this assumption in mind, an annual marketing plan was created, which includes both reach and effectiveness marketing campaigns for the new formula face cream. Sales data from campaigns vary depending on the number of holidays, commercial days and holidays and are analyzed every two weeks. At the same time, teams conducting individual activities within the campaign monitor daily their results of operational goals.