Post by mnnuman27 on Dec 5, 2023 8:13:37 GMT
It is well known that Marketing campaigns (Marketing Campaign) are essential that every business must do. Because it is an important method that helps businesses reach their set goals. Whether that goal is to create awareness, engagement, sales, or other business goals. But creating a successful campaign is not easy. But it's not too difficult to do. If you know and understand the important elements that a good campaign should have and know how to use them appropriately. Creating a successful campaign is no longer difficult. And here are 4 important elements! that you need to know Before starting a marketing campaign Campaign Goal : Clear campaign goals. Content Needed : Appropriate content format. Traffic Source : Source of people who want to reach Call to action : Symbol creates motivation.
Campaign Goal: Clear campaign goals. The goals of the campaign here are divided according to the Customer Phone Number List Value Journey, or a detailed sequence of 8 stages of the customer journey, dividing the stages of the customer-brand relationship. from strangers Move the relationship up gradually. until becoming a customer and eventually became a true fan of the brand In this step you will need to find out. Now, what step does your goal want to move your relationship from to the next? for the next order You will be able to choose the most suitable other elements. The Customer Value Journey can be divided into 8 steps as follows: 1. Awareness: Recognize the existence of the brand. Potential customers are becoming aware of your brand's presence through various channels such as Facebook, Google, Instagram, etc.
Example: Customers in the Awareness stage A father of two saw an ad for a summer camp for kids on Facebook. 2. Engagement: Becoming familiar with and engaging with the brand. It is the stage after they become aware of a brand's existence, become familiar with it, and become more involved with it. Example: Customers in the Engagement stage Wine store owner launches Facebook group specifically for producers, retailers and wine enthusiasts. (Create familiarity and participation in groups of people who like the same category) 3. Subscribe: Give your personal information to the brand. At this stage they will provide you with their contact information. This gives you permission to contact them again in the future. Example of customers in the Subscribe step young academic Register on the website To attend a seminar on best practices for buying your first home. 4. Convert : Make a purchase decision. It is the step where the customer decides to purchase the first product.
Campaign Goal: Clear campaign goals. The goals of the campaign here are divided according to the Customer Phone Number List Value Journey, or a detailed sequence of 8 stages of the customer journey, dividing the stages of the customer-brand relationship. from strangers Move the relationship up gradually. until becoming a customer and eventually became a true fan of the brand In this step you will need to find out. Now, what step does your goal want to move your relationship from to the next? for the next order You will be able to choose the most suitable other elements. The Customer Value Journey can be divided into 8 steps as follows: 1. Awareness: Recognize the existence of the brand. Potential customers are becoming aware of your brand's presence through various channels such as Facebook, Google, Instagram, etc.
Example: Customers in the Awareness stage A father of two saw an ad for a summer camp for kids on Facebook. 2. Engagement: Becoming familiar with and engaging with the brand. It is the stage after they become aware of a brand's existence, become familiar with it, and become more involved with it. Example: Customers in the Engagement stage Wine store owner launches Facebook group specifically for producers, retailers and wine enthusiasts. (Create familiarity and participation in groups of people who like the same category) 3. Subscribe: Give your personal information to the brand. At this stage they will provide you with their contact information. This gives you permission to contact them again in the future. Example of customers in the Subscribe step young academic Register on the website To attend a seminar on best practices for buying your first home. 4. Convert : Make a purchase decision. It is the step where the customer decides to purchase the first product.