Post by account_disabled on Jan 1, 2024 3:51:05 GMT
Those who dive into Tinder do so quickly to look for sexual partners and little else. However, the famous dating app has recently released a spot in Thailand that seeks to redefine this platform and the relationships that are forged in the heat of it. According to the advertisement, Tinder is useful for much more than finding sexual partners and can also be used to find new friends (without the right to friction). The spot, signed by the agency Wunderman Thompson Thailand , is titled "Friends With Other Benefits" and plays with the Thai expression "Puen Sampan", which changes the word "sex" into a new word that means "friendship." Those who parade through the advertisement (who meet of course through Tinder) appear playing video games and board games, skateboarding, drinking tea or putting on makeup. Furthermore, in the spot the acronyms usually used for sexual activities are equipped with much more innocent meanings .
FWB (Friend With Benefits) becomes, for example, "Friend With Board Game" and ONS (One Night Stand) metamorphoses into "One Night Street Food." If you do not see the embedded video correctly, click here Phone Number List According to Wunderman Thompson Thailand, the ad, which seeks to recruit new Tinder users in Thai lands, takes root in a completely trivial "insight": Generation Z is the most predisposed to abandon the app within a period of just one week for refusing to participate in the purely sexual dating culture that prevails on this platform . And the centennials who are more patient with Tinder and do not abandon the app at the first opportunity say in many cases that the greatest attraction of this platform is the fact of being able to meet new people without sexual purposes. «Our goal is to show Generation Z the infinite possibilities there are to shape truly meaningful relationships in the app, whether they are platonic or not.
Young people have very diverse passions, from 'gaming' to 'surf skating' to discovering new bars and restaurants and Korean actors,” explains Thasorn Boonayanate, executive creative director of Wunderman Thompson Thailand. « In 2021 Tinder should be an app that multiplies your love for life by matching you with new friends who share and expand your passions, authentic friends with long-term benefits that are there to stay and that can develop even into romances not necessarily based on romance. physical attraction,” adds Booyanate. DATA SHEET Advertiser: Tinder Agency: Wunderman Thompson-Bangkok Chief Creative Officer: Joao Braga Chief Executive Officer: Maureen Tan Executive Creative Director: Thasorn Boonyanate Copywriter:Supalerk Silarangsri Copywriter: Supanat Wachiralappaitoon Copywriter: Thasorn Boonyanate Art Director: Supachok Tiyakunpugdee Art Director: Wasutorn Techawitoon Art Director: Natnari Nimudomsuk Producer.
FWB (Friend With Benefits) becomes, for example, "Friend With Board Game" and ONS (One Night Stand) metamorphoses into "One Night Street Food." If you do not see the embedded video correctly, click here Phone Number List According to Wunderman Thompson Thailand, the ad, which seeks to recruit new Tinder users in Thai lands, takes root in a completely trivial "insight": Generation Z is the most predisposed to abandon the app within a period of just one week for refusing to participate in the purely sexual dating culture that prevails on this platform . And the centennials who are more patient with Tinder and do not abandon the app at the first opportunity say in many cases that the greatest attraction of this platform is the fact of being able to meet new people without sexual purposes. «Our goal is to show Generation Z the infinite possibilities there are to shape truly meaningful relationships in the app, whether they are platonic or not.
Young people have very diverse passions, from 'gaming' to 'surf skating' to discovering new bars and restaurants and Korean actors,” explains Thasorn Boonayanate, executive creative director of Wunderman Thompson Thailand. « In 2021 Tinder should be an app that multiplies your love for life by matching you with new friends who share and expand your passions, authentic friends with long-term benefits that are there to stay and that can develop even into romances not necessarily based on romance. physical attraction,” adds Booyanate. DATA SHEET Advertiser: Tinder Agency: Wunderman Thompson-Bangkok Chief Creative Officer: Joao Braga Chief Executive Officer: Maureen Tan Executive Creative Director: Thasorn Boonyanate Copywriter:Supalerk Silarangsri Copywriter: Supanat Wachiralappaitoon Copywriter: Thasorn Boonyanate Art Director: Supachok Tiyakunpugdee Art Director: Wasutorn Techawitoon Art Director: Natnari Nimudomsuk Producer.