Post by account_disabled on Feb 25, 2024 3:44:27 GMT
During beta testing of iOS 15 and iPadOS 15 in the Apple App Store, Apple News, and Stock applications, the company first asked users for permission to activate or deactivate personalized advertising. However, in iOS 14.5 and earlier versions of Apple's mobile operating system, personalized advertising is enabled by default. During beta testing of iOS 15 and iPadOS 15 in the Apple App Store, Apple News, Stock application, the company first asked users for permission to activate or deactivate personalized advertising. However, in iOS 14.5 and earlier versions of Apple's mobile operating system, personalized advertising is enabled by default. Read also : Facebook made changes to attribution modeling after updating iOS to 14.5 What has changed in Apple's policy? Apple monitors antitrust laws.
These personalized ads, activated by default, are now the subject of a complaint by data protection organization France Digitale to the CNIL. The association, which brings together more than 1,800 French digital startups and investors, believes that these ads do Business Owner Phone Numbers List not comply with the rules for the protection of personal data. Therefore, the appearance of a request for permission for targeted advertising in Apple products may be a reaction to the company's claim of violation of the General Data Protection Regulation (GDPR), namely the tracking of users in its own applications by default. However, advertisers who want to use IDFA for ad tracking must obtain consent through Apple's platformAppTrackingTransparency.
Developers and apps must request additional permissions that they may need separately to comply with the law and Apple's platform rules. The updated rules came into effect with the release of iOS 14.5. Thus, starting with iOS 15, Apple complies with GDPR & ePrivacy by giving users a choice: a window asking for permission to enable or disable personalized advertising. However, in the company as beforeno ATT applies. Therefore, users of mobile operating systems iOS 14.5 and below will have to examine their device settings to opt out of advertising. To turn off personalization, go to Settings Privacy Apple Ads. Subscribe to the hot ones Subscribe to the monthly NEWS DIGEST Enter your E-mail How to turn off advertising in Apple Also read other news on the Webpromo blog.
These personalized ads, activated by default, are now the subject of a complaint by data protection organization France Digitale to the CNIL. The association, which brings together more than 1,800 French digital startups and investors, believes that these ads do Business Owner Phone Numbers List not comply with the rules for the protection of personal data. Therefore, the appearance of a request for permission for targeted advertising in Apple products may be a reaction to the company's claim of violation of the General Data Protection Regulation (GDPR), namely the tracking of users in its own applications by default. However, advertisers who want to use IDFA for ad tracking must obtain consent through Apple's platformAppTrackingTransparency.
Developers and apps must request additional permissions that they may need separately to comply with the law and Apple's platform rules. The updated rules came into effect with the release of iOS 14.5. Thus, starting with iOS 15, Apple complies with GDPR & ePrivacy by giving users a choice: a window asking for permission to enable or disable personalized advertising. However, in the company as beforeno ATT applies. Therefore, users of mobile operating systems iOS 14.5 and below will have to examine their device settings to opt out of advertising. To turn off personalization, go to Settings Privacy Apple Ads. Subscribe to the hot ones Subscribe to the monthly NEWS DIGEST Enter your E-mail How to turn off advertising in Apple Also read other news on the Webpromo blog.